Notes on working with AI
Learning Claude for Marketing: What to Study First
What to practice first when you learn Claude on your own, how to turn your old posts into study material, and how to see progress without a trainer.
Learning on your own: what usually goes missing
Learning alone gives you freedom and takes away two things. Nobody tells you what to practice first, and nobody tells you whether you're getting better. Most of what circulates online shows one trick and moves on. If marketing is your job, build the learning around work that's already on your desk.
Start with one task that repeats
Pick something you do every week, like product descriptions or a monthly summary, and work on it with Claude for a full month. Change only one thing per attempt: the brief, the example you attach, or the length. After a few rounds you'll know what actually moved the result, which is worth more than hopping between ten tools.
Learn from the posts you already wrote
Take five posts that did well and two that didn't, paste them into Claude, and ask what each group has in common. Check the answer yourself. What survives is the first instruction for your first Project, and that's the Project you bring new material to. Skills come later, the third time you catch yourself explaining the same rule.
Know you're improving without a trainer
Keep your first brief and what it gave you, then run it again a month later. Two measures do most of the work: how many rounds of edits it took to reach a draft you'd publish, and how long that took. A third is easy to miss. Numbers and claims still need a human eye, and if you catch mistakes faster than you did last month, you've learned something.
No technical background needed
It's all reading and writing in plain language, with no code. If you've ever written a brief, you can already do the hard part.
Your next step
The route for learning on your own is the online workshop: the material we teach in the room, recorded slide by slide, which you go through when it suits you. The online workshop section on the marketing page shows what's open to join, and if the marketing one is closed right now, how to join the waitlist. Want a look first, with no commitment? The topic map lays out everything we teach and is open to everyone. The marketing page also offers a workshop for a whole team, if you'd like to bring everyone.