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Notes on working with AI

Claude for marketing teams

Video, design and content with checkpoints: how marketing teams get work out of Claude that doesn't look like everyone else's.

4 min read

One request, one video, two approvals

A free open-source tool turns Claude Code into a video studio. It stops twice for your approval, and that pause is the part worth copying.

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5 min read

Why AI websites all look the same

Same purple gradient, same three cards. Why AI-built pages look alike, and the design skills for Claude Code that check their own work in a browser.

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3 min read

A video made with code is a function of time

When Claude builds a video in code, every frame is a function of time. That is why each frame can be checked, and why a storyboard before rendering saves hours.

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3 min read

Give Claude the folder, not the instruction

A phone propped on a coffee mug, three folders handed to Claude Code, and a full ad edit came out the other side. The setup is the part worth studying, not the polish.

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3 min read

The slow video is the cheap one

The cost of having Claude review a video doesn't track its length. It tracks how often the picture changes, and that flips which recordings are actually worth watching in full.

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See the workshop for this team

Claude training for teams

Want your team working this way?

This is the material we teach in workshops, at your office or online. Tell us what you're trying to solve, and we'll come back with a plan.